Japanese Restaurant Association of CanadaJRAC

Founded in 2005, the Japanese Restaurant Association of Canada (JRAC) is a non-profit organization based in Toronto. Our mission is to promote Japanese culinary culture and the use of Japanese ingredients. Through initiatives such as Japanese food festivals, we aim to broaden the appeal of Japanese cuisine, facilitate exports, and stimulate regional revitalization. We also serve as a safety net for the Japanese food industry in Canada.

Background of Our Association

Our mission is to promote Japanese agriculture, seafood, and food products, as well as to share and preserve Japanese food culture and traditions.

In Toronto, the Japanese food boom began around 1980, reaching a peak between 1990 and 2000 with nearly 800 restaurants in the city and suburbs. However, many of these restaurants were owned by non-Japanese operators without proper training in authentic Japanese cuisine or handling of raw foods. This raised serious concerns within the Japanese community, as even a single case of food poisoning could damage the reputation of all Japanese restaurants.

At the same time, in the U.S. West Coast, new regulations required freezing fish due to the risk of parasites such as anisakis. Ontario considered adopting similar rules without sufficient understanding of Japanese food. In response, Japanese chefs and owners in Toronto came together to establish JRAC, proposing appropriate methods for freshness, storage, and freezing suited to Japanese cuisine. Through petitions with about 20,000 signatures, the association successfully influenced the withdrawal of the law in 2005.

This experience taught us the importance of unity in a small community and the need for an official channel to communicate with governments. Since then, JRAC has continued to promote Japanese cuisine and ingredients, raise awareness of cultural traditions, and serve as a bridge to organizations such as JETRO, Japan’s Ministry of Agriculture, Forestry and Fisheries, and the Consulate-General of Japan in Toronto.

Founded in 2005 — Non-Profit Organization

The Japanese Restaurant Association of Canada (JRAC), founded in 2005 in Toronto, is a non-profit promoting Japanese culinary culture and authentic ingredients. It bridges Japan and Canada through chef training, food education, and cultural exchange. JRAC organizes Washoku Matsuri, Canada’s largest Japanese food festival, and works with partners to advance sustainability and global appreciation of Japanese cuisine.

MISSION
PURPOSE
VISION

MISSION

We aim to promote and develop Japanese food culture, contributing to the growth and vitality of the Japanese food industry.
By respecting Japan’s traditional culinary heritage while embracing innovation that meets modern needs, we enhance the value of Japanese cuisine and ensure its continued appreciation worldwide.
Our mission is to support the sustainable growth of the Japanese food community and foster deeper understanding of authentic Japanese cuisine.

PURPOSE

Our purpose is to serve as a bridge between Japan and Canada through food.
We work to advance Japanese cuisine, food education, and professional training while addressing the evolving challenges of the industry.
Through international exchange and collaboration, we aim to strengthen the presence of Japanese food culture in Canada and beyond.

VISION

We envision a future where Japanese cuisine continues to inspire and connect people across cultures.
By cultivating talent, sharing knowledge, and promoting genuine Japanese ingredients and traditions, we seek to create a vibrant, globally respected Japanese food industry.
Our ultimate goal is to make Japanese cuisine a lasting symbol of harmony, craftsmanship, and cultural exchange throughout the world.

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